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„Hello World, this is our 2020...“

Season Autumn 2020

Berlin, October 13th, 2020. Welcome everyone to the launch of our RUG STAR website, designed all by RUG STAR with the help of our glorious Berlin-based programmer Martin Samlinski. Now and in the future here on the welcome page you will find every season another theme. This time we show you what RUG STAR did in the last 6 months and of course, COVID-19 is a part of it. We show you our latest brand-new arrivals on contemporary modern rug collection Block, stunning new designs with our RUG STAR color trends of 2021.

Special for us and a big step in innovation are our NewTribal Multishape designs as hand-knotted Persian weave from Afghanistan. RUG STAR started producing in Afghanistan in 2018 and the process is amazing. We also show you our contemporary modern collection EasyMe in stunning new colors for season 20/21. And last, let us show you our COVID-19 campaign JoyJumpers, we throw a hand-knotted rug over our heads whenever we saw a space abandoned. Conquer your city – conquer your hood.

Enjoy the page as much as we do, with love, Jürgen Dahlmanns

Sneak preview: NewTribal Multishape in hand-knotted Afghan rug weave


Berlin RUG STAR warehouse, October 2020.


Our latest innovation for RUG STAR season 20/21 arrived in our warehouse in Berlin. 42 NewTribal rugs also in multi-shape. Breathtaking high-end contemporary rug art produced in Afghanistan. 100% Afghan wool, 35/35 Persian rug weave. A milestone in the ability of what we can achieve with our Afghan production. Blessed and happy.

We launched our NewTribal collection in multi-shape only January 2020 at Domotex rug fair. The prototypes have been developed and produced in Luxury Tuft 3D with our partners in China, contemporary textile sculptures for your floor.

If you are interested in our NewTribal collection, please check here.

For innovation Multishape in our Luxury Tuft or as hand-knotted Persian rug weave produced in Afghanistan, please contact us directly with the link below.


Send Request


Wow, what an experience we are all facing these days. It is my first pandemic, so let’s share how we are facing it, as some experience do frighten us all, some do confuse us, but some do also make us nutty and happy. I like to talk about the last ones mentioned, always convinced that creativity can help and guides to positivity, so I like to share this aspect of the pandemic with you.
Shops are allowed to open again, so is our headquarter and flagship store RUG STAR in Berlin, district Mitte. For the ones who don’t know Berlin too well, this area is known for their global avant-garde, as many creative and liberated people settled here in the last 20 years and call it now their home and hood. But alive and vibrant before, now the hood appears empty as COVID-19 rules the routine, the result is an empty city center and for us, the call to conquer now our hood with our latest project “JoyJumper, conquer your city”.
I hope in the following lines I am writing right now I can make you join. United we are strong to create a visual statement, with the happiness we want to be seen by others around the globe, not more and not less. Talking about the passion for the work we are creating in the cities we are loving and inhabiting.
Since the middle of May 2020, I am meeting up once a week with my dear friend and Berlin-based photographer Caroline Saage. We start moving from my shop at Rosenthaler Platz, pulling a packed handcart with 8 contemporary rug designs as our inventory for the next two hours and explore the normally packed places in their new appearance.
Whenever we see a space abandoned, we stop and throw a hand-knotted rug over our heads, the rest comes automatically in the emotion of the moment. Of course, I love the work of Carolin Saage, with her we created also the KingsRobe campaign in Berlin and Jaipur in the village of the weavers, where we shot our contemporary rugs as robes wrapping our bodies.  But to be honest, everybody of you can do it with a phone, as snapshots do have their performative beauty, and this is the aesthetic we are talking about.
Caroline and I agreed, we try to do this for the project for the next weeks or maybe months. In German, you would say „Bis das es uns aus den Ohren herauskommt“. I tried to put this phrase into my google translator, the result is the following: “Until it comes out of our ears”. Why: so we can love with joy later about the time we faced our first pandemic. Convert what makes us confused or frightened into joy with the ability of creativity. Please join us, we are all in this together.

From my heart,
Jürgen Dahlmanns, founder of RUG STAR

All JoyJumpers

CDA 2020 Winner

RUG STAR is again the Carpet Design Award Winner at Domotex 2020, this year for Best Interior in cooperation with Oscar Isberian Rugs for our beautiful interior photoshoot IntimacyChicago in early summer 2019, developed and executed by Jürgen Dahlmanns. NewTribal, Block, and EasyMe are RUG STAR’s successful key collections in 2020.
As a multi-award-winning rug brand, we invite you to discover and celebrate with us the list of CDA prizes, which we would be honored to continue in the future:

2005 Best Innovation WINNER:
Rug Furniture

2006 Best Modern Innovation WINNER:
Checkerboard Funk A

2011 Best Innovation WINNER:
The Eco Collection

2015 Best Modern Design Superior WINNER:
Geometrics Heart No.01 Original

2015 Best Traditional Collection WINNER:
BelleÉpoque The Great Gatsby Compilation

2016 Best Transitional Design WINNER:
NewClassic PineGarden

2019 Best Transitional Design WINNER:
NewClassic Balouch Reverse Original on LightPink

2019 Best Interior WINNER:
IntimacyPortland – Magnificent Old-Portland-Style House

2020 Best Interior WINNER:
Intimacy Chicago – Home Dana

…and more to come!

Welcome to our World

RUG STAR: under this label, Jürgen Dahlmanns designs and produces luxurious, contemporary rug art, specialized on the hand-knotted Tibetan and Persian weave techniques, produced in the Himalayan mountains, the deserts of Rajasthan, and the valleys of Afghanistan. Diversity, movement, color, quality, and storytelling patterns are the label’s mantras. Jürgen Dahlmanns doesn’t want to confine himself to one style – he is interested in the diversity of the living environments – RUG STAR has developed 1.400 contemporary rug designs since its foundation, which are all available and customizable on request.

Custom and bespoke rugs are the trademarks of RUG STAR: “As an architect, I see the architectural dimension of the hand-knotted contemporary rug. RUG STAR is specialized in custom and bespoke rugs. I consider my designs to be complete only after they are installed in their intended resting place. For me, it’s the lock-and-key principle. Different types of architecture always have a special feature, and rooms often have a problem. Once everything is combined with my carpets and a balance is established in the space – only then are they perfect to me.” Learn more about RUG STAR in our STORY here.